Currently digital marketing is growing in Indonesia. As time goes by, digital marketing is getting a lot of attention. So that digital marketing also occupies an important position. The development of digital marketing can be a good benchmark for the digital marketing world strategy that you will implement.
- Early Development
First, we will discuss the early development of the internet. The 1980s recorded the development of the internet was born in the world. This is then growing from year to year. The development of computers at that time was still very limited. Of course everything is different from the current state of the computer. The products produced are also still very limited. Companies present as limited a product as they can make. Its users are still limited in the military.
- Towards the 1990s
The term digital marketing was first introduced in 1990. At that time the term digital marketing appeared in the public. This started with the existence of a search engine called Archie. From this machine came the idea of the presence of the world wide web ( WWW ). After Archie was born and the virtual world WWW was increasingly exposed. Then in 2 years appeared various promo banners as online advertisements. These banners when clicked will take you to the product post being promoted.
In the same era e-commerce was also born. At that time, the first e-commerce to be present was Yahoo!. At that time the internet in Indonesia began to run. IndoNet became the first commercial ISP to be present in 1994.
- Significant Developments in the 2000s
This era has become one of the eras that have significant developments for the world of digital marketing. Currently, various online services are born and accommodate the needs of their users. Not only in the software era, the hardware world has also increased. This apparently also affects people’s behavior towards the digital world. At that time buying through digital media began to be widely used. Including in Indonesia.
- The Explosion of the Digital World in the 2010s
The digital trend continued to creep up until the 2010s. Here the development of digital marketing in Indonesia also provides a positive trend. It is evident from the increasing number of digital marketing platforms used by internet users in Indonesia. Especially with the increasing variety of digital marketing platforms that make it easier to promote digital marketing. So do not be surprised if later this era became an era of rapid development of digital marketing.
- Current Digital Marketing Condition
Currently digital marketing has experienced rapid development. Many promotions are scattered through the digital world which we can easily access on the Internet. Companies in Indonesia are starting to get busy exploring digital marketing. Digital marketing techniques are starting to be studied a lot. All of them of course have the same goal, to attract as many customers as possible from digital marketing.
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